Twinkle Twinkle Logo
This assignment was to create a logo for a baby boutique called Twinkle Twinkle where we tried to stay gender neutral. I feel I accomplished it by using blue and yellow together to create a night sky color scheme that didn’t hint at any genders. Since the logo was for a baby boutique, I wanted the type to have a playful feel and found a string like font that fit that feeling. I wanted the logo to have more of a nighttime/bedtime feeling so I decided to accompany the type with a moon and stars. I didn’t want to focus too heavily on the idea of stars in the actual logo, so I only placed them on top of the “I’s to stick with the playful and nighttime theme.